The recent 2013 SITA/Air Transport World Passenger IT Trends Survey conducted at six leading airports around the world found that most passengers carry smartphones (76% this year, compared to 20% in 2010), and over 90% of airline passengers say technology helps them when travelling. However, airline passengers aren’t too quick at using their mobile devices.
Their number one concern is usability (78%); out of the respondents who cited concerns about the use of smartphones in travel, 31% mentioned they fear their phone will not work, 24% cited compatibility issues, 18% don’t consider this option better than others, 14% mentioned complicated travel, and 13% mentioned a complicated app.
However, the interest in buying tickets using their mobile phones is increasing among airline passengers reaching 70% compared to 63% in 2012.
“Technology has become an indispensible travel tool for the vast majority of today’s passengers. Our survey this year has seen 90% of them say that technology has helped them when traveling. The opportunity for further improvements is here now – with smartphones in their hands passengers are equipped to use sophisticated mobile services.
“Passengers are ready but remain at the edge of really “going mobile”. This year’s survey has shown that the industry should indeed offer mobile services that make it easier to book travel and manage the entire journey. Improving usability and utilizing the unique capabilities of smartphones is the key to increase usage. Airlines and airports that recognize this, and provide passengers with easy-to-use mobile services that improve the travel experience, will enjoy higher adoption rates and passenger satisfaction”, said Francesco Violante, CEO, SITA.
Find out more information from this survey from the infographic included below – click for a larger size.
Featured photo source
More amazing articles for you:
5 Days in Winnipeg Itinerary (By a Local): The Best Things to Do in Winnipeg
Want a Longer, Happier Life? Scientists Say This 1-Hour Habit Could Be the Key
12 “Shadow Phrases” People Use in Arguments - And What to Say Instead
Maui travel guide: 15 amazing Maui attractions you simply have to see, accommodation, tips, and more
10 Things to Declutter Before January 1 That Will Instantly Lower Your Stress
Scientists Reveal the Unexpected Longevity Habit That Costs Nothing
Missed the March 18 Deadline? Here’s Exactly How to Still Get LA 2028 Tickets
Negativity Bias: Why Your Brain Focuses on the Negative (and How to Fix It)
Liliana K. is a passionate traveler, culture enthusiast, and long-time contributor to Earth’s Attractions. Now embracing her golden years, Liliana joined the platform shortly after its launch to share her unique perspective on the intersection of literature, history, and global travel. With a lifelong love for the arts and a deep appreciation for heritage, she provides first-hand insights into the world’s most iconic landmarks and hidden cultural gems. Working alongside her daughter, Violeta-Loredana, Liliana ensures every guide is rooted in the authentic, lived experience that defines the heart of this travel community.
As we know, technology is a rapidly growing trend and we are doing more and more by the day in regard to scheduling, researching, purchasing etc on our phones and other mobile devices.
Yes, I see that in my case, but also around me, at my friends. It’s a “natural” trend, so to say 🙂
Indeed, many apps or websites are still rather difficult to use from a smartphone, but one can do many things using such a device while and for traveling. One thing is clear though: we are using technology more and more 🙂