Dubai launched today, July 19, a really interesting campaign under the slogan ‘Your Weight in Gold’. This campaign aims to encourage a healthy lifestyle and it is not by chance that it was launched during the Ramadan.
The idea of this campaign is that citizens who lose at least 2 kg in 30 days will receive 2 grams of solid gold, as Emirates 24/7 mentions. The big winner will be the person who manages to lose the most weight by the end of this period, and the top three winners will get a gold coin equivalent to Dh20,000 through a lucky draw.
READ MORE: Your complete guide to Dubai
“It is aimed at introducing walking tracks in different parks in Dubai. Walking is as an easy and economic way to stay fit and healthy that people can easily apply to their day-to-day life. Dubai Municipality has provided residents with safe and accessible walking tracks,” explained Hussain Nasser Lootah, Director General of Dubai Municipality.
“Currently Dubai has 91 places to practice sporting activities, including residential parks, public parks, squares, jogging tracks and beaches. In addition, every year the civic body opens new parks in more areas and adds sports equipment and tools for the public to promote a healthy community,” he added.
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All those interested in participating in this contest have to sign up in the local parks at the centres organised for this.
Read here the guide to Dubai on a budget.
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Violeta-Loredana Pascal is a communications expert, business mentor, and the founder of Earth’s Attractions and PRwave INTERNATIONAL. A pioneer in the Romanian digital PR landscape since 2005, she holds a degree in Communication and Social Sciences from SNSPA Bucharest. Violeta is a senior trainer at AcademiadeAfaceri.ro, where she leverages over 20 years of experience to teach professional courses in PR strategy and workplace productivity. By blending high-level business consulting with a passion for holistic travel and wellness, she empowers solopreneurs to overcome procrastination, build profitable brands, and design a life of purposeful adventure.
