Louis Vuitton isn’t only about trunks, bags, and runway shows anymore. The Maison has stepped into gourmet indulgence with Le Chocolat Maxime Frédéric, offering exclusive Louis Vuitton chocolates that have quickly become must-have souvenirs for travelers – perhaps you read my recent article with 50+ unusual travel souvenirs. Created in partnership with pastry chef Maxime Frédéric of Cheval Blanc Paris, the collection combines French craftsmanship with luxury fashion branding – making these treats as collectible as a monogrammed clutch.
And now the big dilemma: eat them or not? :))
I say yes – because we are all worthy of everything amazing!
And yes, you guessed, I am a chocolate lover and I try local chocolate wherever I go (both luxury and cheaper, both famous brands as well as artisanal shops).
Where to Buy Louis Vuitton Chocolate
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If you’re wondering where to buy Louis Vuitton chocolate, you’ll need to travel.
Or, when you decide to visit one of the cities mentioned below, you can add the Louis Vuitton store on your itinerary.
These products are not available online and only sold in select Louis Vuitton boutiques and cafés worldwide:
- Paris, France – At Le Chocolat Maxime Frédéric on Quai de la Mégisserie and the Louis Vuitton café at Cheval Blanc Paris (official site).
- Singapore – At the Louis Vuitton Island Maison in Marina Bay Sands, the brand’s first chocolate store in Asia.
- New York City, USA – Inside the 57th Street Louis Vuitton flagship store, featuring a dedicated chocolate counter.
- Shanghai, China – Limited collections and seasonal LV chocolate creations.
Louis Vuitton Hazelnut Spread – The Luxury “Nutella”
The star of the collection is the Louis Vuitton hazelnut chocolate spread (Pâte à Tartiner Choc Au Lait). Blending roasted hazelnuts, silky milk chocolate, and rare blue vanilla, it comes in a 330g jar adorned with the iconic LV monogram.
- Price: Around €25 in Paris / S$50 in Singapore.
- Resale Market: Due to scarcity, jars have been spotted online for as much as US$500 (Qazinform).
- Availability: Currently sold only in Paris and Singapore.
Travelers describe it as “Nutella reinvented” – velvety, aromatic, and unforgettable. (I saw this online, while researching for this article)
Louis Vuitton Damier Chocolate Tablets
For those who prefer a bar, Louis Vuitton offers Damier chocolate tablets. Embossed with the Maison’s signature checkerboard motif, these single-origin chocolates are crafted with beans from Peru, Madagascar, São Tomé, and Vietnam.
- Flavors include Milk Chocolate Grand Cru 40% (Peru), Dark Chocolate Grand Cru 75% (São Tomé & Vietnam), and a Madagascar milk chocolate with hazelnut gianduja layers (Celebre Magazine).
- Price: About US$30–35 per 75g tablet. A luxury retailer, ChocoAve, lists a set of five bars at HK$580.
The combination of Louis Vuitton branding and rare cocoa origins makes these tablets as much a fashion statement as a sweet treat.
Travel Meets Taste
You do not have to travel for chocolate only. I mean, for instance, we always say Paris is always a good idea, right?
So, after you decide when you will go to Paris, create your Paris bucket list, see if you will visit a few of these amazing Parisian museums, decide on your itinerary, and include the store on your list. You can stroll the Seine after picking up a jar of hazelnut spread.
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In Singapore, enjoy Damier tablets with a view of Marina Bay Sands. And if you have more time, choose some of these amazing places to visit in Singapore.
In New York, the 57th Street store goes even further (starting July 2025): along with the Damier bars, a one-of-a-kind chocolate bar exclusive to Manhattan reimagines the classic American pecan pie. The decadent creation layers maple syrup, roasted pecans, and buttery shortbread inside a rich chocolate shell – turning a beloved dessert into a couture candy bar.
Perfect as a luxury souvenir that feels unmistakably New York. Speak of, read this local’s guide to New York City and this 3-day itinerary by another local.
In Shanghai, add LV chocolate to your luxury shopping itinerary on Nanjing Road.
For many, these chocolates are not just desserts but exclusive souvenirs – tangible tastes of luxury you can only collect by traveling.
Final Thoughts
Louis Vuitton has transformed chocolate into couture. Whether you crave the hazelnut spread – often dubbed online as “Louis Vuitton Nutella” – or the Damier chocolate tablets, these treats are redefining luxury chocolate travel.
They are rare, expensive, and unforgettable. With their scarcity and craftsmanship, Louis Vuitton now stands among the world’s most exclusive chocolate brands. In a world where travelers seek unique edible souvenirs, Louis Vuitton’s chocolates stand out as the sweetest reason to hop on a plane.
Also, my recommendation is to verify online before your visit what is available and where, so that you do not book a trip and get disappointed.
Would you travel for Louis Vuitton chocolate?
